Ledet, A., Legget, B., & Zoghby, J. (2023, November 9). Think impartial statements about a brand are better than pessimistic comments? Think again! Society for Marketing Advances 2023 Annual Conference.

​

Ledet, A., & Karam, T. (2023). A Personal Branding Strategy for NIL Success. Sports Marketing Association 2023 Annual Conference.

​

Lindsay, K. (2023). The consumer psychology of effectance (why consumers must feel smart). Retrieved from https://hq.quikly.com/blog/the-consumer-psychology-of-effectance-why-consumers-must-feel-smart

​

Lindsay, K. (2023). Simplicity in B2C marketing: A guide to easy consumer experiences. Retrieved from https://hq.quikly.com/blog/simplicity-in-b2c-marketing-a-guide-to-easy-consumer-experiences

​

Ledet, A., & Hair, J. (2023). Case on Psychological Ownership in Marketing. Essentials of Marketing Research. 6E. McGraw-Hill/Irwin.

​

Ledet, A. (2022). Ledet, A. (2022). Psychological Ownership: Exploring Motivational Conditions, Consumer Engagement, and the Moderating Effect of Consumer-Brand Disidentification (Doctoral dissertation, University of South Alabama).

​

Ledet, A., & Lawrence, E. (2021). Ledet, A. A (Presenter & Author); Lawrence, E. (Author)  "Craving Communion: A Benefit or a Burden?" Society for Marketing Advances 2021 Annual Conference.

​

Ledet, A. (2020). Serviss, E., Ledet, A., & Henderson, J. (2020). Communication alignment in sales: the role of emotional intelligence. 2020 Society for Marketing Advances Conference. 

​

Ledet, A. (2020). Ledet, A. (2020). The Proof is in the Power: Social Community Integration in Electronic Health Records for Elevated Patient Empowerment. Association of Marketing Theory and Practice 2020 Annual Conference.